About Us

Arganatura’s inception comes the background of our founder, a Moroccan skincare enthusiast who had enough from the misconception surrounding the beauty Industry dominated by scary-sounding misinformation.

Inspired by her own country and her professional background as a cosmetic chemist, she decided to create a brand combining some of the beauty heritage that Moroccan women perfected throughout generations as well as designing stable and effective skincare products.

At Arganatura, we are trying to debunk some skincare myths. Our mantra: “There is no fears we try only to follow the facts”.

At Arganatura, you will not see some marketing claims, like:

Free of chemicals,

Fact: There is no such thing as a chemical-free beauty product. Everything has a chemical composition – water is H20, oxygen is O2 so on and so forth. Therefore, it is the responsibility of the brand to educate the consumer on what chemicals are okay for usage, and ones that are harmful.

Ok, so “chemical-free” is just another marketing lie.

Sorry, ladies. You can’t rely on “chemical-free” to know if your skincare products are safe. You need to check the label, take a look at the ingredient list.

Free of preservatives,

Well another marketing lie.

Fact: If a product has water in it, it needs a preservative.

If you see any “preservative free” claims on skincare containing water (aqua), a red flag should immediately go off!

In reality, any water-based product that does not have preservatives present a breeding home for mold, fungus, bacteria, and yeast- especially when kept in humid environments such as the bathroom.

That’s why all water-based products will need a certain quantity of preservatives to keep them germ-free and usable in the long-run.

We are encouraging people to not let fear run their life, make sure to always do your research before buying a product rather than making decisions based on misinformed marketing tactics! 

Happy learning and Shopping!

Welcome to our family.

Arganatura Team